CONSIDERATIONS REGARDING THE USE OF MODERN MANAGEMENT METHODS IN PLANNING THE MARKETING ACTIVITY WITHIN THE SMALL AND MEDIUM-SIZED ENTERPRISES
Year of publication: |
2012
|
---|---|
Authors: | Valerica, Olteanu ; Valeriu, Curmei Catalin |
Published in: |
Annals of Faculty of Economics. - Facultatea de Ştiinţe Economice. - Vol. 1.2012, 1, p. 1072-1078
|
Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | marketing | SME | management | planning | methods |
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