In the last two decades the number of the studies on actual and potential consumerâ€(tm)s behavior toward the organic foods has been increased considerably. The main issues investigated by these studies are concentrated among themes like motivation, purchasing intention, barriers of the...

The main purpose of this paper is to present an extended literature review of relevant empirical studies which examine the effect of ambient scent on consumers’ perception, consumers’ emotions and consumers’ behavioral responses in the context of retailing. Compared with other atmospheric...

The purpose of this paper is to develop a theoretical basis for evaluating ambient advertising in relation to the schema. Ambient advertising, a creative form of out-of-home advertising that conveys direct and contextual messages by using and often altering existing elements of the environment...

For understanding insurance services’ consumer behavior, it is necessary to study the particularities of the decision-making process on the insurance market. This paper aims to present the main characteristics of the different stages of the decision-making process: from those that precede...

The main purpose of the paper is to identify actions that Romanian female students consuming luxury have been taken and would be willing to take in order to obtain the desired luxury products, deepening the â€Å"compromise†dimension. Although not based on previous studies, as...