Pop, Nicolae Al.; Adina, Saniuta; Mihaela, Roman - In: Annals of Faculty of Economics 1 (2012) 1, pp. 1200-1208
Starting from the specific features of bricolage retail trade (which is part of the ‘Do It Yourselfâ€(tm) -DYI commercial format), this study aims to clarify the concept and structure of innovation in this field, and to present how innovation is perceived and communicated by sellers to...