A new paradigm in contemporary marketing: relational marketing
Year of publication: |
2006
|
---|---|
Authors: | Pop, Nicolae Al. |
Published in: |
Management & Marketing. - Economic Publishing House, ISSN 1842-0206. - Vol. 1.2006, 3, 3
|
Publisher: |
Economic Publishing House |
Subject: | customer orientation | relationship marketing | relationship capital | interactive marketing | customer lifetime value |
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