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THE PROQUALITY NATIONAL PROGRAMME - THE MAIN APPROACH TO IMPROVEMENTS IN COMPETITIVENESS ON THE GLOBAL MARKET, TO REDUCING THE GAPS AND TO INSURING A LASTING

Dorel, Rosca Remus - In: Annals of Faculty of Economics 4 (2008) 1, pp. 572-576

owes to both the cult for labor present in the Japanese society and to the influx of knowledge on quality passed on by the … the high quality of products. Based on the realities of the Romanian economy, we thought it mandatory for a person … preoccupied and dedicated to the field of quality to conceive a project for promoting the cult of quality in the Romanian society …

Persistent link: https://www.econbiz.de/10008471808

GUEST SERVICES QUALITY ASSESMENT IN TOURISM, USING AN ATTRIBUTES SCALE

OLIMPIA, BAN; LUMINITA, POPA - In: Annals of Faculty of Economics 1 (2010) 2, pp. 378-384

It is considered that a weakness of the Romanian tourism offer is the quality of guest services. In this paper we … established as an objective to examine in detail the importance given by the consumers to the components of guest service quality … and their perceived performance, based on the three pillars of service quality: the material base (equipments), staff …

Persistent link: https://www.econbiz.de/10008829786

WIRELESS ADVERTISING: A STUDY OF MOBILE PHONE USERS

Cãlin, Gurau - In: Annals of Faculty of Economics 1 (2011) 1, pp. 741-747

Using a qualitative methodology, this study attempts to provide a general framework of the functions of mobile communication, and to identify the specific preferences of mobile phone users regarding the commercial messages received on their personal devices. Research objectives: (1) To identify...

Persistent link: https://www.econbiz.de/10009366226

NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND

Ciprian-Marcel, Pop; Lacramioara, Radomir; Ioana, Maniu … - In: Annals of Faculty of Economics 4 (2009) 1, pp. 804-807

Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex

Persistent link: https://www.econbiz.de/10008511950

LE DISCOURS AUTOBIOGRAPHIQUE ET LA PUBLICITÉ

Rodica, Bogdan - In: Annals of Faculty of Economics 1 (2008) 1, pp. 567-571

If, in the past, personal diaries were safely kept inside drawers, today they are exposed before everyone's eyes on the internet. Even since 1967, Guy Debord believed that the society we live in is a show society. Personal blogs become a form of presenting a show. The dynamics of the blogging...

Persistent link: https://www.econbiz.de/10008471797

MARKETING RESEARCH IN ADVERTISING

Diana, Vranceanu; Cecilia, Popescu Ioana; Cristi, Tatu - In: Annals of Faculty of Economics 4 (2008) 1, pp. 1268-1273

21th century advertising might just be the most powerful weapon a marketer haves and a quite efficient one if we think about the way it changed our world. But all that power comes with great responsibility: used accordingly by planning everything in the smallest detail possible it can be the...

Persistent link: https://www.econbiz.de/10008471798

THE STYLE IN THE LANGUAGE OF PROMOTIONAL LITERATURE

Mirabela, Pop Anamaria - In: Annals of Faculty of Economics 1 (2008) 1, pp. 626-632

Advertising is an inevitable part of the modern capitalist consumer society whose outstanding feature is its competitive fight. The aim of advertising is to be catchy and easy to remember. Advertisers use language quite distinctively: there are advantages in making bizarre and controversial...

Persistent link: https://www.econbiz.de/10008471844

CONSUMERSâ€(tm) ATTITUDE TOWARDS VIDEO GAMES AND THEIR USE AS AN ADVERTISING METHOD: A PRELIMINARY STUDY

Alina, Ghirvu - In: Annals of Faculty of Economics 1 (2013) 2, pp. 641-652

The development of new media changed radically the markets and made companies and brands to orientate toward new ways of promoting their products and services. Marketers are intensively investigating the potential of new advertising alternatives for better understanding ant to use of the...

Persistent link: https://www.econbiz.de/10010733830

SCHEMA CONGRUITY - A BASIS FOR EVALUATING AMBIENT ADVERTISING EFFECTIVENESS

Alina, Jurca Maria; Ioan, Plăiaș - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1765-1774

The purpose of this paper is to develop a theoretical basis for evaluating ambient advertising in relation to the schema. Ambient advertising, a creative form of out-of-home advertising that conveys direct and contextual messages by using and often altering existing elements of the environment...

Persistent link: https://www.econbiz.de/10010685530

ADVERGAMES: CHARACTERISTICS, LIMITATIONS AND POTENTIAL

Calin, Gurau - In: Annals of Faculty of Economics 1 (2010) 1, pp. 726-730

Advergames represent a new advertising concept that uses Internet technology to implement viral marketing campaigns. Despite the potential of this interactive advertising method, very few academic studies have been initiated to investigate the characteristics of advergames, and their influence...

Persistent link: https://www.econbiz.de/10008787390