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HOW FAR WOULD YOU GO FOR LUXURY? AN EXPLORATORY STUDY AMONG ROMANIAN FEMALE STUDENTS THAT CONSUME LUXURY
RALUCA, CIORNEA; DOREL, POP MARIUS; FLORIN, BACILA MIHAI; … - In: Annals of Faculty of Economics 1 (2012) 1, pp. 1127-1133
The main purpose of the paper is to identify actions that Romanian female students consuming luxury have been taken and … would be willing to take in order to obtain the desired luxury products, deepening the â€Å"compromise†dimension …. Although not based on previous studies, as is the only one of its kind in the luxury domain, the study took into account the ââ …
Persistent link: https://www.econbiz.de/10011150733
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ADOPTION OF E-BANKING IN ROMANIA: AN EXPLORATORY STUDY
Maria, Rosu Anca - In: Annals of Faculty of Economics 1 (2011) 2, pp. 785-790
E-banking, or banking via the Internet, is revolutionising the business, having multiple benefits both for the financial institutions and for clients. E-bankers offer better customer service, creating opportunities for customers and providing added value. They treat customers as individuals,...
Persistent link: https://www.econbiz.de/10009650789
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THE ADOPTION/ADAPTATION OF THE "SUPPLY CHAIN" CONCEPT IN ROMANIAN
Alexandra, Butilca Delia -; Lucian, Crisan Emil; Iulia, … - In: Annals of Faculty of Economics 1 (2011) 2, pp. 650-660
There are several terms used in Romanian for the English term supply chain. We have counted eleven. It has been adopted in several ways and it is perceived (adapted) in several ways in Romania. There are several causes which have determined this fact: the English terminology inconsistence...
Persistent link: https://www.econbiz.de/10009650790
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CAN MARKETING SUPPORT THE IMPLEMENTATION OF EFFECTIVE EGOVERNMENT? ANALYSIS OF THE SINGLE POINT OF ACCESS PORTAL FOR ROMANIAN ELECTRONIC PUBLIC SERVICES
Calin, Velicu Bogdan - In: Annals of Faculty of Economics 1 (2011) 2, pp. 817-826
The advances in technology hold great potential for helping Romanian government respond to its challenges namely, better service delivery, better procurement, efficient working and better communication with citizens and businesses. While the European Commission develops the main strategies on...
Persistent link: https://www.econbiz.de/10009650804
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EUROPEAN POLICIES FOR THE STIMULATION OF THE DEVELOPMENT OF SMALL AND MIDDLE SIZE ENTREPRISES
Pop (Bandi) Ramona - In: Annals of Faculty of Economics 1 (2011) 2, pp. 774-777
Europe's small and medium-sized enterprises are the engine of the European economy and the main drivers for achieving sustainable growth and more and better jobs. At EU level, the European Commission has developed a comprehensive SME policy, which aims to ensure that Community policies and...
Persistent link: https://www.econbiz.de/10009650830
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THE SAVING AND INVESTING CONSUMER BEHAVIOR ANALYSES ON THE ROMANIAN FINANCIAL MARKET.
Tanase (Rosca) Laura Daniela - In: Annals of Faculty of Economics 1 (2011) 2, pp. 798-804
This article aims to provide an analysis of the saving and investing consumer behavior, that where researched in a time of changes after a severe financial crisis. The analyses purpose was to determine the reasons, or the way that the reasons would change, for buying different financial...
Persistent link: https://www.econbiz.de/10009650837
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HUMAN RESOURCES MOTIVATION - A CHALLENGE FOR SMES ECONOMIC PERFORMANCES
Dan, POPESCU; Iulia, CHIVU; Alina, CIOCARLAN-CHITUCEA; … - In: Annals of Faculty of Economics 1 (2011) 2, pp. 692-697
The present research aims to establish and configurate human resources development strategies for the employees of small and medium-sized enterprises (SMEs) that activate in the tourism field of activity (hotels and other accomodation establishments, restaurants, passenger trasnport, travel...
Persistent link: https://www.econbiz.de/10009650841
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THE FORTIFIED CHURCHES FROM TRANSYLVANIA - HOW WELL ARE THEY KNOWN BY THE ROMANIAN CITIZENS?
Valentina, Serb Silvana - In: Annals of Faculty of Economics 1 (2011) 2, pp. 791-797
The Fortified Churches from Transylvania represent an important category of historical and religious sights of the anthropic touristic potential - historic cultural potential of this region. However, they are not exploited from a touristic point of view at their fair value, one reason being the...
Persistent link: https://www.econbiz.de/10009650843
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INTERNAL ENVIRONMENT ANALYSIS TECHNIQUES
Claudiu, Caescu Stefan; Andrei, Popescu; Gabriela, … - In: Annals of Faculty of Economics 1 (2011) 2, pp. 731-736
Theme The situation analysis, as a separate component of the strategic planning, involves collecting and analysing relevant types of information on the components of the marketing environment and their evolution on the one hand and also on the organizationâ€(tm)s resources and capabilities on...
Persistent link: https://www.econbiz.de/10009650844
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COMPETENCES ACQUIRED BY GRADUATES THROUGH MARKETING HIGHER EDUCATION - FINDINGS FROM THE EMPLOYERS' PERSPECTIVE
Ioan, Plaias; Marcel, Pop Ciprian; Cristian, Dabija Dan; … - In: Annals of Faculty of Economics 1 (2011) 2, pp. 762-769
The primary purpose of the economic higher education in providing the graduates with marketing competences is to train them for employment. In light of the said objective, two important aspects must be taken into account by educators. First, the gap between theory and practice must be...
Persistent link: https://www.econbiz.de/10009650845