The importance-performance grid is a marketing instrument used to make decisions regarding the growth of the consumersâ€(tm) satisfaction, by optimizing the attributes of products. This grid is a useful instrument, as it is shown in the paper, to the extent to which the importance and...

For Romania, European Integration came with new challenges for the entire society, especially for investment project promoters, including public higher education institutions. Investments in human capital development and education have an important role in a countryâ€(tm)s economic...

Marketing activity involves many decision situations. They may have a lower or higher complexity, but all involve organizing, processing, extracting and analyzing of a large volume of information. By using specialized software that provides tools for analysis, company managers can quickly obtain...

In this paper, an approach for recognizing and defining correct and operable performance will be presented with the purpose of evaluating the effectiveness and efficiency of processes in dry ports (inland intermodal hubs). The challenge in evaluating the possible improvements of the underlying...

The aim of the present research paper is to present a short review on the European turism in 2010 through the influence of the financial crisis. The importance of the paper resides in the presentation of the impact that the economic downturn had on the European tourism, taking a closer look also...

The existing accommodation in the rural Maramureș region is essential for the development of tourism. Most accommodation units are within the typology of rural tourist hostels, therefore special attention should be paid to promote and diversify their touristic offers. Despite its attractive...

Tourism has a significant environmental, economic and socio-cultural impact, which makes it important for environmental initiatives.The Rio Earth Summit (1992) was a milestone for these initiatives, having introduced the concept of sustainable development, its major principles and...

This article seeks to address a very sensitive issue in Romania, the disabled tourism. The natural question is whether tourism can respond and meet the needs of such people. Internationally, the researches in detail about tourism for people with disabilities are limited in this direction, and...

There is a need for more leadership research in the hotel industry. A reason is the better understanding of the effects and influences that manager-employee relationship can have. Further, this can improve employee performance at their work and clients would be more satisfied. Due to the...

On the Romanian market 23,9% of all accommodation structures are hotels. Among these 4% are belonging to international hotel chains which is a very small percentage. Almost all international hotel chains realized the potential of the market and that is why they intend to increase the number of...