In public services, the political component of the marketing environment has a major importance, as all decisions … have a unitary goal and integrate harmoniously within a single process. A tool from the management-marketing literature … strategic marketing planning.This paper presents, firstly, requirements and particularities of this process in the public sector …

medium sized enterprises (SMEs) to be able to adopt the strategic marketing planning. Also, the paper aims to underline the … importance of the strategic marketing planning and the manner in which the SMEs can adopt, implement and operationalize the … strategic marketing planning instruments, whose correct understanding and usage ensure the capacity to generate competitive …

, finding the best methods for designing and implementing the optimal marketing strategies (for this target) are a continuous … concern for the marketing specialists and researchers from the banking system; the purpose is to find the most suitable … banking system. Its purpose is to identify if segmentation has an impact in finding the optimal marketing strategies and …

marketing in their current activities. The paper presents the results of a qualitative research on the experience and marketing … institutional capacity to develop complex marketing programs that drive marketing activities and resources to achieve the objectives … organizations into engaging in some marketing activities and using various instruments being determined by changes in the structure …

Everyone'(tm)s belief is that marketing plays a fundamental role in all economic or uneconomic areas of business …. However, what becomes very clear is that, in addition to the many positive aspects that it generates, marketing produces … unwanted effects as well.The paper tries to prove the relationship between marketing and axiology (its value and its perception …

As they mature, microcredit organizations in Romania are becoming aware of the importance of marketing in their current … activities. Although marketing interventions should be considered important on all types of markets, the reality is that micro …-credit companies in Romania have a limited institutional capacity to develop and implement marketing programs. This implies that …

This paper aims to highlight, from a marketing perspective, the manner and conditions in which small and medium …-sized enterprises can use modern management methods in planning the marketing activity. Using modern methods of management are … significant role within the marketing activities’ development for marketing specialists, namely: management by objectives …

products and outlines the role that marketing plays in bringing to market products based on innovative technologies. The study … is conducted in Romania and tries to highlight Romanian specific features about the relationship between marketing and … radical or incremental innovations, assessing perceptions of the link between marketing and innovation. Research have been …

Over time, marketing has become a propelling factor in any field of human activity, being also a primary tool in … achieving the objectives of an organization. Identifying the main strategies in correlation with the marketing mix and its …: 1). presenting the main functions of education, the role of marketing in education, 2) highlighting the main features of …

The bank marketing, a specialized field of the marketing, has emerged following the extensive development of the … general marketing and following the appearance, separation and development of services marketing. The article shows the … appearance, development and delimitation of the bank marketing concept following the increase of the financial-banking sector in …