Information Technology (IT) sector has an important potential for development. Emphasizing on websites marketing in this sector … valuable IT Romanian companies practice webpageâ€(tm)s marketing. Specifically, we examine the content, in-time communication …. The specific objectives in order to investigate the websites marketing of Romanian IT companies are: -To evaluate the …

is largely due to the difficulty with which insurance is sold in normal economic conditions when it comes to prosperity … are either pushed to the bottom of the list, or even, as it most often happens, they are non existent. Current economic …€ including it in the luxury category. Furthermore, the media shows, sometimes amplify certain cases of doubt in relations between …

offered educational quality, and on the other hand it represents an indicator of the university interest of having access at …

medium sized enterprises (SMEs) to be able to adopt the strategic marketing planning. Also, the paper aims to underline the … importance of the strategic marketing planning and the manner in which the SMEs can adopt, implement and operationalize the … strategic marketing planning instruments, whose correct understanding and usage ensure the capacity to generate competitive …

This paper aims to highlight, from a marketing perspective, the manner and conditions in which small and medium …-sized enterprises can use modern management methods in planning the marketing activity. Using modern methods of management are … significant role within the marketing activities’ development for marketing specialists, namely: management by objectives …

products and outlines the role that marketing plays in bringing to market products based on innovative technologies. The study … is conducted in Romania and tries to highlight Romanian specific features about the relationship between marketing and … radical or incremental innovations, assessing perceptions of the link between marketing and innovation. Research have been …