impact as photovoltaic. In this article we explored some dimensions of photovoltaic market and suggested a marketing strategy …

The scope of relationship marketing is to retain customers and win their loyalty. This can be achieved if the …€(tm) demands, taken as the starting point of relationship marketing, can be obtained by acknowledging that the customersâ … response to marketing strategies. This article focuses on the segmentation of a telecom customer base according to specific and …

In public services, the political component of the marketing environment has a major importance, as all decisions … have a unitary goal and integrate harmoniously within a single process. A tool from the management-marketing literature … strategic marketing planning.This paper presents, firstly, requirements and particularities of this process in the public sector …

medium sized enterprises (SMEs) to be able to adopt the strategic marketing planning. Also, the paper aims to underline the … importance of the strategic marketing planning and the manner in which the SMEs can adopt, implement and operationalize the … strategic marketing planning instruments, whose correct understanding and usage ensure the capacity to generate competitive …

, finding the best methods for designing and implementing the optimal marketing strategies (for this target) are a continuous … concern for the marketing specialists and researchers from the banking system; the purpose is to find the most suitable … banking system. Its purpose is to identify if segmentation has an impact in finding the optimal marketing strategies and …

marketing in their current activities. The paper presents the results of a qualitative research on the experience and marketing … institutional capacity to develop complex marketing programs that drive marketing activities and resources to achieve the objectives … organizations into engaging in some marketing activities and using various instruments being determined by changes in the structure …

Everyone'(tm)s belief is that marketing plays a fundamental role in all economic or uneconomic areas of business …. However, what becomes very clear is that, in addition to the many positive aspects that it generates, marketing produces … unwanted effects as well.The paper tries to prove the relationship between marketing and axiology (its value and its perception …

As they mature, microcredit organizations in Romania are becoming aware of the importance of marketing in their current … activities. Although marketing interventions should be considered important on all types of markets, the reality is that micro …-credit companies in Romania have a limited institutional capacity to develop and implement marketing programs. This implies that …

This paper aims to highlight, from a marketing perspective, the manner and conditions in which small and medium …-sized enterprises can use modern management methods in planning the marketing activity. Using modern methods of management are … significant role within the marketing activities’ development for marketing specialists, namely: management by objectives …