Cãlin, Gurau - In: Annals of Faculty of Economics 1 (2011) 1, pp. 741-747
advertising. Barwise and Strong (2002) developed a conceptual model, arguing that social norms, user's motives, mode, time … advertising, which they think it has the potential to revolutionize the practice of commercial communication, by focusing more on … interactive control of mobile phone users' over the functionality and content advertising messages. Although the required …