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STRATEGIC ORIENTATIONS IN RETAIL INDUSTRY DURING ECONOMIC CRISES

Nistorescu, Professor Dr. Tudor; Puiu, Junior Assistant … - In: Annals of University of Craiova - Economic Sciences Series 1 (2009) 37, pp. 15-21

The economic and financial crisis affected all the economic sectors, spreading all over the world. The retail sector had to adapt to their customers ´preferences and needs, which according to Ang, Leong & Kotler (2000) change in times of financial crisis. The purpose of this paper was to...

Persistent link: https://www.econbiz.de/10008862629

CUSTOMER LOYALTY - THE MAJOR GOAL OF CUSTOMER RELATIONSHIP MANAGEMENT

Assoc. Prof. Adriana Scriosteanu Ph. D.; Prof. Daniela … - In: Annals of University of Craiova - Economic Sciences Series 3 (2010) 38, pp. 7-7

This paper presents the importance of customer relationship management (CRM) and customer loyalty for any organization that whishes to be successful and competitive in the market. A new emphasis in marketing and CRM is more and more widespread - creating customer relationships.In a competitive...

Persistent link: https://www.econbiz.de/10009143792

A NEW VISION ON SALES

Stancu, Ion; Lazarescu, Adriana; Meghisan, Flaviu - In: Annals of University of Craiova - Economic Sciences Series 1 (2012) 40, pp. 5-9

Companies are complaining about the decrease of sales and their constant tendency to go down. Nevertheless, they have detected serious and expensive policies in their specialized departments, they have modified the organizational structures, they have technically trained salespeople and have...

Persistent link: https://www.econbiz.de/10010819550

MARKETING STUDY REGARDING INTERNET SERVICES USAGE ON SMARTPHONES

Meghisan, Gheorghe; Meghisan, Georgeta-Madalina - In: Annals of University of Craiova - Economic Sciences Series 1 (2014) 42, pp. 35-40

The main objectives associated to this research study are: establishing the usage of Internet on the main devices (smartphones, ipad, laptops, desktop computer), making an average of the free and paid applications that the users installed on their smartphones and ranking the usage of some...

Persistent link: https://www.econbiz.de/10010819557

MARKETING STUDY REGARDING THE CONSUMPTION BEHAVIORTOWARDS KAUFLAND HYPERMARKETS

Meghisan, Gheorghe; Lazarescu, Adriana; Meghisan, … - In: Annals of University of Craiova - Economic Sciences Series 1 (2012) 40, pp. 45-50

The main objectives associated to this research study focus on establishing the consumption behavior of young consumers towards the products and associated services sold by Kaufland hypermarkets, in terms of: motivation to choose the products from Kaufland hypermarkets, average time spent doing...

Persistent link: https://www.econbiz.de/10010627905

THE ROLE OF THE ORIENTATION TOWARDS INNOVATION WITHIN ORGANISATION

Student, Adriana Pau Ph. D - In: Annals of University of Craiova - Economic Sciences Series 2 (2011) 39, pp. 151-155

:By finding new solutions to problems, innovation transforms the existing markets, changes the old ones, creates new ones; it can bring about huge profits or send small outsiders to dominant positions. The ability of developing new ideas and innovations is one of the top priorities in many...

Persistent link: https://www.econbiz.de/10010550620

OPINIONS ON SOME SPECIFIC ASPECTS OF THE PRICE STRATEGY IN SERVICES

Carmen PUIU, Marieta; STANCIU, Mdlina MANGRA - In: Annals of University of Craiova - Economic Sciences Series 1 (2009) 37, pp. 148-154

must be taken into account while establishing the price of a service is referring to the fact the consumer directly …

Persistent link: https://www.econbiz.de/10008862612

ECONOMIC TOOLS FOR TELECOMMUNICATIONS STRATEGISTS

MEGHISAN, PhD Lecturer Flaviu; MEGHISAN, Junior … - In: Annals of University of Craiova - Economic Sciences Series 1 (2009) 37, pp. 108-114

Because a firm's plans are impinged upon by a variety of market forces, a set of microeconomic tools should necessarily be applied to strengthen strategic forecasting and policy formulation. There exists a body of evidence in strategic planning which confirms that an understanding of supply and...

Persistent link: https://www.econbiz.de/10008862633

LOGISTICS - SOURCE OF COMPETITIVE ADVANTAGE

SCRIOSTEANU, Adriana; POPESCU, Daniela - In: Annals of University of Craiova - Economic Sciences Series 1 (2014) 42, pp. 53-60

advantage, such as a superior position compared to the competitors regarding cost reductions, service diversity and satisfaction …

Persistent link: https://www.econbiz.de/10010819549

CUSTOMER SERVICE – THE IMPORTANT GOAL OF LOGISTICS

SCRIOSTEANU, Adriana; POPESCU, Daniela - In: Annals of University of Craiova - Economic Sciences Series 1 (2012) 40, pp. 55-60

This paper presents the connection between logistics and customer service. The customer service is one the most … this article is that performance of customer service depends the skill with the logistics system designed and managed. The … output of all logistics activity is customer service. The customer service is the most important means of gaining and …

Persistent link: https://www.econbiz.de/10010627895