The article is devoted to the problem of Russian agro industrial enterprises competitiveness. The main factors influencing the marketability formation in agricultural industry are covered in the article. Moreover, the article suggests the comprehensive set of measures for Russian enterprises...

The article reveals the history of guerilla marketing as the progressive way of customers’ attraction using the limited resources and its main principles.

The main goal of our marketing research is to review the status of the Moscow wholesale market meat delicacies imported in 2003. The study is based on the method of the expert survey, a method that includes: selection of experts survey form, the definition of the structure and strength of the...

Current economic crisis adversely affects small businesses. Such influence prevents creation of new companies and increases the quantity of companies, which wind up their operations. Winding-up of small businesses is often explained by insufficient "entrepreneurship talent" of their owners. At...

The main goal of our marketing research is to review the status of the Moscow wholesale market of raw sausages in 2002. The study is based on the method of the expert survey, a method that includes: selection of experts survey form, the definition of the structure and strength of the expert...

The article is devoted to the customer-oriented approach to commercial bank management using CRM-conception (customer relationship management conception). The article reveals the stages of customer-oriented strategy implementation into the bank’s work.

The aim of our study is to review the marketing status of the Moscow wholesale market "crab sticks" in 2001. The study is based on the method of the expert survey, a method that includes: selection of experts survey form, the definition of the structure and strength of the expert group, the...

The article deals with the essence of creative advertising and the features of the creative process. Furthermore, the author of the article analyzes the use of creative advertising used by universities when promoting their educational programs.

The paper was identified the major trends in food consumption population of Perm area; was determined by socio-economic importance of providing social assistance to poor food categories of the population.

Since many universities the main task is to establish a best price for their services, in which university services have been successfully "sold" (demand) and at the same time bring the most revenue for the institution. This is the main task of the university in the pricing of educational...