Social marketing recognizes that neither government nor education can solve the growing range of complex social policy issues facing societies. Social marketing is about voluntary behavioural change for the good of the individual and society, combining individual factors with institutional,...

The social marketing, social responsibility and cause related marketing are emerging areas of research in marketing, and also represent important tools for business management and social. The objectives of this work is to analyze and interrelate these concepts, fundamental for a better...

Adverse method: clearly analyze the poverty so that the decision makers know what they are dealing with when designing public policies and implementing decisions in order to reduce the phenomenon. First look at the cause, not at the cure. The primary sale of a "sale" in social marketing is the...

Blood donation is dependent on the goodwill of people to voluntarily donate blood, without financial reward. Focus groups with Irish third level students, and interviews with key personnel involved in the blood donation process were conducted. Altruism is still the biggest reason why third level...

This paper discusses the role of parents and other adults in preventing and facilitating teen binge drinking. Teens' discussions on Internet websites were accessed to examine their opinions of their alcohol-related interactions with adults. The results show that in the context of a western...

On the basis of six cases of social marketing that did not fully succeed in Guinea-Bissau, exhaustive dissections of the causes of malfunctioning have been brought to light. Refinements and fine-tuning of existing social marketing tools have been analysed. As a result of this analysis, some...

This paper presents a case study of a social marketing intervention, developed as an action research project, which applied marketing principles and practices to the public policy challenge of reducing the incidence of deliberate countryside fire-setting in certain communities. This represented...

This research work sets out the objective of developing and estimating the young alcohol adoption model. This model points out the importance of values, moreover it meassures how influence values over attitudes, beliefs and emotions. The obtained results point out not only the antecedent role...

Initiation into smoking is largely a childhood phenomenon, with more than 75% of all smokers in Ireland starting smoking before they reach the age of 18. Focus groups were conducted, where teenage girls were shown various anti-smoking advertisements and cigarette packages containing anti-smoking...

Findings on the effectiveness of positive and negative appeals in social marketing are contradictory. This research proposal focuses on the three-decade historical use of positive and negative appeals in European HIV prevention social marketing ads in order to understand when, how and why these...