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Consumer behavior and normative models
Frank, Ronald E.; Howard, Ronald A.; Massy, William F. - In: Applications of the sciences in marketing management, (pp. 33-167). 1968
Persistent link: https://www.econbiz.de/10002209872
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Market segmentation research : findings and implications
Frank, Ronald E. - In: Applications of the sciences in marketing management, (pp. 39-68). 1968
Persistent link: https://www.econbiz.de/10003552318
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Simulation techniques in the analysis of marketing strategy
Claycamp, Henry J.; Amstutz, Arnold E. - In: Applications of the sciences in marketing management, (pp. 113-150). 1968
Persistent link: https://www.econbiz.de/10003468727