Jung, Sang-Chul; Kim, Myeong Hwan - In: Applied Economics Letters 17 (2010) 11, pp. 1037-1041
This study investigates the role of superstars in the Korean movie industry. We apply a two-step approach: the first step is to test the significance of the star power during 1988-1999 in Korea; the second step is to estimate the magnitude of star power. The appearance of a star actor increases...