Showing 1 - 10 of 3,479
Persistent link: https://www.econbiz.de/10011843300
We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …
Persistent link: https://www.econbiz.de/10013193845
Persistent link: https://www.econbiz.de/10011772192
Persistent link: https://www.econbiz.de/10003535172
Persistent link: https://www.econbiz.de/10009525250
Persistent link: https://www.econbiz.de/10011380952
Persistent link: https://www.econbiz.de/10009713073
Persistent link: https://www.econbiz.de/10010462783
Persistent link: https://www.econbiz.de/10010189354
Persistent link: https://www.econbiz.de/10012038689