Brand price differentials in retail distribution : product quality and service quality
Juan A. Mañez, Rafael Moner Colonques, Jose J. Sempere-Monerris, Amparo Urbano
| Year of publication: |
Dec 2016
|
|---|---|
| Authors: | Mañez Castillejo, Juan A. ; Moner Colonques, Rafael ; Sempere-Monerris, José Jorge ; Urbano Salvador, Amparo |
| Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 48.2016, 58/60, p. 5749-5760
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| Subject: | Store brands | brand quality | service quality | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Einzelhandel | Retail trade | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation | Markenimage | Brand image | Handelsmarke | Store brand | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00036846.2016.1184377 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011772192