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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa; Sharifah Faridah Syed Alwi; Kitchen, … - In: Journal of business research : JBR 109 (2020), pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
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The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa; Kitchen, Philip J.; Shaalan, Ahmed - In: Journal of business research : JBR 117 (2020), pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
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Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi; Kitchen, Philip J. - In: Journal of business research : JBR 67 (2014) 11, pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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The effects of gamified customer benefits and characteristics on behavioral engagement and purchase : evidence from mobile exercise application uses
Jang, Seongsoo; Kitchen, Philip J.; Kim, Jinwon - In: Journal of business research : JBR 92 (2018), pp. 250-259
Persistent link: https://www.econbiz.de/10011925454