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Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe; Andreini, Daniela; Veloutsou, … - In: Journal of business research : JBR 119 (2020), pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
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Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra; Black, Iain - In: Journal of business research : JBR 117 (2020), pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
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Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain; Veloutsou, Cleopatra - In: Journal of business research : JBR 70 (2017), pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
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Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J. - In: Journal of business research : JBR 70 (2017), pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
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On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 179 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014555852