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~isPartOf:"Applied economics"
~person:"Gierl, Heribert"
~person:"Madden, Gary"
~person:"Wansink, Brian"
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Consumer behaviour
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4
Advertising
1
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Australien
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Breitbandkommunikation
1
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Gierl, Heribert
Madden, Gary
Wansink, Brian
Kaiser, Harry M.
8
Gil-Alaña, Luis A.
6
Messer, Kent D.
5
Palma, Marco A.
4
Cruijsen, Carin van der
3
Dong, Diansheng
3
Gausden, Robert
3
Hasan, Mohammad S.
3
Lien, Da-hsiang Donald
3
Ma, Wanglin
3
Narayan, Paresh Kumar
3
Paraschiv, Corina
3
Rickertsen, Kyrre
3
Ansari, Mohammed I.
2
Ayadi, Nawel
2
Baghestani, Hamid
2
Balcilar, Mehmet
2
Chun, Sungju
2
Chung, Chanjin
2
Driver, Ciaran F.
2
Gould, Brian W.
2
Grabowski, Richard
2
Gupta, Rangan
2
Jonker, Nicole
2
Kim, Hyunchul
2
Lamarche, Jean-Francois
2
Li, Tongzhe
2
Lourenço-Gomes, Lina
2
Mervar, Andrea
2
Payne, James E.
2
Pinto, Lígia M. Costa
2
Schreyer, Dominik
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2
Self, Sharmistha
2
Selvanathan, Saroja
2
Shahzad, Syed Jawad Hussain
2
Sinclair, M. Thea
2
Smyth, Russell
2
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Applied economics
Marketing : ZFP ; journal of research and management
17
Faculty & research / Insead : working paper series
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
4
Journal of business research : JBR
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Psychology & marketing
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of food products marketing
2
Journal of marketing
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics in the digital era : essays in honor of Gary Madden
1
Applied economics letters
1
Asia Pacific journal of marketing and logistics
1
Canadian journal of agricultural economics : CJAE
1
Cornell hospitality quarterly : CQ
1
Cutting edge international research
1
Developmental challenges in marketing research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Health economics
1
Information economics and policy : IEP
1
International advertising and communication : current insights and empirical findings
1
International journal of consumer studies
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business ethics : JBE
1
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ECONIS (ZBW)
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1
Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
Saved in:
2
Residential demand estimation for bundled fixed-line and wireless mobile broadband services
Madden, Gary
;
Suphat Suphachalasai
;
Makjamroen, Thanet
- In:
Applied economics
47
(
2015
)
46/48
,
pp. 5045-5056
Persistent link: https://www.econbiz.de/10011318405
Saved in:
3
Residential broadband subscription demand : an econometric analysis of Australian choice experiment data
Madden, Gary
- In:
Applied economics
29
(
1997
)
8
,
pp. 1073-1078
Persistent link: https://www.econbiz.de/10001227137
Saved in:
4
E-commerce transactions, the installed base of credit cards, and the potential mobile e-commerce adoption
Madden, Gary
;
Banerjee, Aniruddha
;
Rappoport, Paul N.
; …
- In:
Applied economics
49
(
2017
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10011810489
Saved in:
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