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~isPartOf:"Applied economics"
~person:"Gierl, Heribert"
~person:"Wansink, Brian"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Advertising effects
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Gierl, Heribert
Wansink, Brian
Kaiser, Harry M.
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Messer, Kent D.
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Palma, Marco A.
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Dong, Diansheng
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Applied economics
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
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