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~isPartOf:"Applied economics"
~person:"Gierl, Heribert"
~person:"Wansink, Brian"
~subject:"Werbewirkung"
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Werbewirkung
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Advertising effects
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Applied economics
Marketing : ZFP ; journal of research and management
10
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asia Pacific journal of marketing and logistics
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Cutting edge international research
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Der Markt : international journal of marketing
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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International advertising and communication : current insights and empirical findings
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International journal of marketing : IJM ; formerly Der Markt
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Jahrbuch der Absatz- und Verbrauchsforschung
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
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Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
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