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Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.; Kaiser, Harry M.; Payne, Collin; … - In: Applied economics 43 (2011) 10/12, pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
Cover Image
Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent; Kaiser, Harry; Payne, Collin; Wansink, Brian - In: Applied economics 43 (2011) 12, pp. 1535-1550
Persistent link: https://www.econbiz.de/10009013983