Showing 1 - 9 of 9
Persistent link: https://www.econbiz.de/10011430498
Persistent link: https://www.econbiz.de/10001820259
Persistent link: https://www.econbiz.de/10009317507
Persistent link: https://www.econbiz.de/10009317692
Persistent link: https://www.econbiz.de/10011702141
Persistent link: https://www.econbiz.de/10011704071
Persistent link: https://www.econbiz.de/10014414123
Investigates empirically the importance of buyer characteristics as well as product and service classifications on the informational content of advertising supply by sellers utilizing Yellow Pages advertisements from six US cities. The analysis and tests extend the categories used in previous...
Persistent link: https://www.econbiz.de/10005003321
Investigates empirically the importance of buyer characteristics as well as product and service classifications on the informational content of advertising supply by sellers utilizing Yellow Pages advertisements from six US cities. The analysis and tests extend the categories used in previous...
Persistent link: https://www.econbiz.de/10014863463