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~isPartOf:"Arbeitspapier / HHL, Leipzig Graduate School of Management"
~isPartOf:"Freiburger betriebswirtschaftliche Diskussionsbeiträge"
~language:"deu"
~subject:"Konsumgüterwirtschaft"
~type_genre:"Graue Literatur"
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Helmig, Bernd
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"Variety seeking behavior" als Motiv des Markenwechsels beim Kauf von Konsumgütern : Ergebnisse einer empirischen Studie
Helmig, Bernd
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1996
Persistent link: https://www.econbiz.de/10000935847
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