Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Arbeitspapier / HHL, Leipzig Graduate School of Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
7
Konsumentenverhalten
7
E-commerce
3
Electronic Commerce
3
Brand management
2
Comparison
2
Computerspiel
2
Markenführung
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Region
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Vergleich
2
Video game
2
Virtual reality
2
Virtuelle Realität
2
Airline
1
Bekanntheit
1
Brand image
1
Business model
1
Competitive strategy
1
Conjoint analysis
1
Conjoint-Analyse
1
Customer analysis
1
Deutschland
1
EU countries
1
EU-Staaten
1
East Germany
1
Einzelhandelsstandort
1
Fluggesellschaft
1
Food
1
Food retailing
1
Führungskräfte
1
Germany
1
Geschäftsmodell
1
Innovation
1
more ...
less ...
Online availability
All
Free
4
Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Arbeitspapier
9
Graue Literatur
9
Non-commercial literature
9
Working Paper
9
Case study
1
Fallstudie
1
Umfrage
1
more ...
less ...
Language
All
English
5
German
4
Author
All
Kirchgeorg, Manfred
3
Jung, Kathrin
2
Kreller, Peggy
2
Freundt, Tjark Christian
1
Hausladen, Iris
1
Herfert, Matthias
1
La Mura, Pierfrancesco
1
Porzig, Nicole
1
Reichert, Melanie
1
Viellechner, Oliver
1
Wriggers, Stephan
1
Wulf, Torsten
1
more ...
less ...
Institution
All
Handelshochschule Leipzig
1
Published in...
All
Arbeitspapier / HHL, Leipzig Graduate School of Management
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
781
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
450
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
404
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
390
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
330
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
Journal of marketing
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
276
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
269
Journal of business ethics : JOBE
267
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Incumbent inertia upon disruptive change in the airline industry: causal factors for routine rigidity and top management moderators
Viellechner, Oliver
;
Wulf, Torsten
-
2010
Persistent link: https://www.econbiz.de/10008759360
Saved in:
2
Etablierung von Marken im Regionenmarketing : eine vergleichende Analyse der Regionennamen "Mitteldeutschland" und "Ruhrgebiet" auf der Grundlage einer repräsentativen Studie
Kirchgeorg, Manfred
;
Kreller, Peggy
-
2000
Persistent link: https://www.econbiz.de/10013420287
Saved in:
3
Empirische Untersuchung zur Einkaufsstättenwahl von Konsumenten am Beispiel der Stadt Leipzig
Kreller, Peggy
-
1998
Persistent link: https://www.econbiz.de/10000168085
Saved in:
4
Nachhaltige Handels- und Logistikstrukturen für die Bereitstellung regionaler Produkte : Situation und Perspektiven
Hausladen, Iris
;
Porzig, Nicole
;
Reichert, Melanie
-
2010
Persistent link: https://www.econbiz.de/10003937753
Saved in:
5
User behaviour in Second Life : an empirical study analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10009666325
Saved in:
6
Estimation of consumer preferences via ordinal decision-theoretic entropy
Herfert, Matthias
;
La Mura, Pierfrancesco
-
2004
Persistent link: https://www.econbiz.de/10003614059
Saved in:
7
User behavior in second life : an empirical analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10013420398
Saved in:
8
Kritische Würdigung der Means-End-Theorie im Rahmen einer Anwendung auf M-Commerce-Dienste
Wriggers, Stephan
-
2004
Persistent link: https://www.econbiz.de/10013420402
Saved in:
9
Neurobiologische Erklärungsbeiträge zur Struktur und Dynamik des Markenwissens
Freundt, Tjark Christian
-
2007
Persistent link: https://www.econbiz.de/10013420406
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
