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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~isPartOf:"Gabler Edition Wissenschaft"
~language:"deu"
~subject:"Grounded theory"
~type_genre:"Case study"
~type_genre:"Konferenzschrift"
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Nachhaltige Integration von
Marketing
und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
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2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
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Nachhaltige Integration von
Marketing
und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515436
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