Purpose – This paper seeks to examine the concept of “consumer ethnocentrism” (CE) and its impact on product evaluation …

, assembly and parts), as well as the extent to which consumer ethnocentrism tendencies interact with these COO sub … effects and interactions of the three COO components, as well as ethnocentrism, measured using the CETSCALE. Findings – It was … intentions. In addition, consumers’ level of ethnocentrism also did not have a direct effect on perceived product quality or …

ethnocentrism relates to product quality evaluations for brands in different competitive situations. Practical implications – The …

Purpose – The purpose of this paper is to report an application of the CETSCALE measuring consumer ethnocentrism for …‐centric scale, thereby taking up calls for ethnocentrism studies to be conducted across multiple countries that actively trade with … one another. Design/methodology/approach – This research is based on an empirical investigation of consumer ethnocentrism …

self-image congruence (SIC) mediates the effect of consumer ethnocentrism (CE) on local brand preference (LBP). Design …

Purpose – The purpose of this paper is to examine the role of ethnocentrism in attenuating the negative country of … study confirmed the hypothesised ethnocentrism in the emerging markets with a strong preference for their own latecomer …

Purpose – This study aims to investigate the effect of brand personality and consumer ethnocentrism on perceived … the effect of brand personality and consumer ethnocentrism on the evaluation of product quality and purchase intention … ethnocentrism, perceived quality, and purchase intention. Findings – Results revealed that brand personality has a significant …

Purpose – Marketing research has focussed more on in-group favoritism and out-group derogation (i.e. ethnocentrism … both consumer ethnocentrism and CX are possible or even expected. The short review of Chinese history presented here has …

ethnocentrism on attitudes towards foreign products, among two religious classes in India. Design …