Seidenfuss, Kai‐Uwe; Kathawala, Yunus; Dinnie, Keith - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 2, pp. 298-320
Purpose – The purpose of this paper is to report an application of the CETSCALE measuring consumer ethnocentrism for …‐centric scale, thereby taking up calls for ethnocentrism studies to be conducted across multiple countries that actively trade with … one another. Design/methodology/approach – This research is based on an empirical investigation of consumer ethnocentrism …