Seidenfuss, Kai‐Uwe; Kathawala, Yunus; Dinnie, Keith - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 2, pp. 298-320
Purpose – The purpose of this paper is to report an application of the CETSCALE measuring consumer ethnocentrism for high‐value consumer goods in the emerging markets of the Association of Southeast Asian Nations (ASEAN). The study examines how regional markings can be thought of as variants...
