The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
Year of publication: |
2003
|
---|---|
Authors: | Dinnie, Keith |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 37.2003, 7/8, p. 1147-1150
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate image | Brands | Marketing |
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