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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Cogent business & management"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Japutra, Arnold"
~source:"econis"
~subject:"Brand management"
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Brand management
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Japutra, Arnold
Gázquez-Abad, Juan Carlos
5
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5
Baumgarth, Carsten
4
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4
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3
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Asia Pacific journal of marketing and logistics
Cogent business & management
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Journal of strategic marketing
Legends in marketing
SpringerLink / Bücher
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
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International journal of market research
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International marketing review
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
2
Tie the knot : building stronger consumers' attachment toward a
brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
3
Circle the wagons : measuring the strength of consumers'
brand
defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
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