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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Cogent business & management"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~source:"econis"
~subject:"Brand management"
~subject:"Virales Marketing"
~type_genre:"Sammelwerk"
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Themed issue: Branding in Asia
In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 287-340
Persistent link: https://www.econbiz.de/10009752325
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