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Understanding mediators and moderators of the effect of customer satisfaction on loyalty
Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent business & management 8 (2021) 1, pp. 1-19
direct positive effect on customer loyalty. Service quality and corporate image were each found to partially mediate the …, banks are encouraged to consider customer satisfaction, service quality and image altogether when trying to influence …
Persistent link: https://www.econbiz.de/10012656970
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The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe : the moderating role of age
Manyanga, Wilbert; Kanyepe, James; Chikazhe, Lovemore; … - In: Cogent business & management 11 (2024) 1, pp. 1-18
Building and maintaining brand loyalty is crucial for every organisation in such competitive business environment and organisations in the hospitality industry are not spared. Hotels have made many efforts on branding to gain brand loyalty from their customers and recently they have carried...
Persistent link: https://www.econbiz.de/10014533211