The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe : the moderating role of age
Year of publication: |
2024
|
---|---|
Authors: | Manyanga, Wilbert ; Kanyepe, James ; Chikazhe, Lovemore ; Manyanga, Tendai |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2302311, p. 1-18
|
Subject: | Brand loyalty | consumer review networks | hospitality | media sharing networks | social media marketing | Zimbabwe | Simbabwe | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Markenführung | Brand management | Gastgewerbe | Hospitality industry | Konsumentenverhalten | Consumer behaviour | Markentreue |
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