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Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Gupta, Shipra; Gentry, James W.; Nelson, Michelle R. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10011508811
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Family transitions during grief : discontinuities in household consumption patterns
Gentry, James W. (contributor) - In: Journal of business research : JBR 34 (1995) 1, pp. 67-79
Persistent link: https://www.econbiz.de/10001187883
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Complaint or recommendation? : the impact of customers' state and trait goal orientations on customer engagement behaviors
Chen, Xinxin; Yu, Hongyan; Gentry, James W.; Yu, Fang - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 187-194
Persistent link: https://www.econbiz.de/10011685078
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The simple man : the consumption behavior of the principled life
McGinnis, Lee Phillip; Frendle, Angela M.; Gentry, James W. - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10009720150
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"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.; Carlson, Les; Gentry, James W. - In: Journal of business research : JBR 174 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014548001