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Sales promotion : the role of equity sensitivity
Fam, Kim Shyan; Richard, James E.; McNeill, Lisa S.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
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The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang; Ding, Wenmei; Weng, Chen; Cheah, Isaac; Cai, … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140
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Reward the inductor or inductee? : the effect of the inductee's altruism on a shopping guide platform
Zhang, Xiaojing; Yulin, Zhang - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1976-2006
Persistent link: https://www.econbiz.de/10013391150
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Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh; Mai Ngoc Khuong - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
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Exploring consumer purchase intention in cross-border e-commerce : evidence from "belt and road" countries
Jian, Jie; Lv, Ling; Wan, Li - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 625-644
Persistent link: https://www.econbiz.de/10014285866
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Service quality and customers' behavioural intentions : class and mass banking and implications for the consumer and society
Choudhry, Koushiki - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 735-757
Persistent link: https://www.econbiz.de/10011478834