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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Ko, Eunju"
~subject:"Clothing"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
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Clothing
E-commerce
Markenführung
Umweltbewusstsein
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
6
Luxury goods
6
Luxusgüter
6
Fashion
5
Mode
5
Advertising
3
Advertising effects
3
Brand
3
Internet marketing
3
Markenartikel
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Online-Marketing
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1
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Ko, Eunju
Erasmus, Alet C.
4
Khare, Arpita
4
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
De Klerk, Helena M.
3
Fazli-Salehi, Reza
3
Herter, Márcia Maurer
3
Hustvedt, Gwendolyn
3
Jacobs, Bertha
3
Liao, Junyun
3
Madadi, Rozbeh
3
Matthes, Jörg
3
Phau, Ian
3
Pinto, Diego Costa
3
Sung, Yongjun
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Abdul, Waheed Kareem
2
Ahn, Jiseon
2
Anisimova, Tatiana
2
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2
Arora, Amit
2
Arora, Anshu
2
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2
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2
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2
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Dong, Xuebing
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Ertz, Myriam
2
Farzana Quoquab
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of advertising : the review of marketing communications
International journal of consumer studies
Journal of international consumer marketing
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
International journal of advertising : the quarterly review of marketing communications
3
European management journal
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Social and environmental issues in advertising
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
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1
Environmental claims in online video advertising : effects for fast-
fashion
and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
2
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
UGC attributes and effects : implication for luxury
brand
advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
4
Luxury
brand
advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
5
Luxury
brand
advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
6
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
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