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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Bandyopadhyay, Argho"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
~type:"article"
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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2
"Regions" as brands : an empirical validation of consumer-based
brand
equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
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