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Buying committees in the Chinese retail industry
Sternquist, Brenda J.; Wang, Lu - In: Asia Pacific journal of marketing and logistics 22 (2010) 4, pp. 492-511
Persistent link: https://www.econbiz.de/10008738309
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Managing strategic business relationships in retail operations : evidence from China
Yu, Wantao; Ramanathan, Ramakrishnan - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 372-393
Persistent link: https://www.econbiz.de/10009577083
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The performance implications of perceptual differences of dependence in marketing channels : the mediating role of trust
Yang, Zhilin; Jia, Flora Fang; Cai, Shaohan - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 344-364
Persistent link: https://www.econbiz.de/10010384998
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A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Ram, Jiwat; Wu, Ming-Lu - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 616-633
Persistent link: https://www.econbiz.de/10011622557
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Sustaining customer loyalty of fresh food e-tailers : an empirical study in China
Cui, Li; He, Shanshan; Deng, Hepu; Wang, Xiaoyi - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 669-686
Persistent link: https://www.econbiz.de/10014285872
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A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement
Zhang, Jun; Wang, Jingwen - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 908-919
Persistent link: https://www.econbiz.de/10014285918
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Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.; Rosenberger, Philip J., III.; Yun, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
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How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Sun, Zhuo; Hong, Zhao; Wang, Zongshui - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2109-2129
Persistent link: https://www.econbiz.de/10013552978