How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Year of publication: |
2022
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Authors: | Sun, Zhuo ; Hong, Zhao ; Wang, Zongshui |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 10, p. 2109-2129
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Subject: | Customer involvement | Economic satisfaction | Social commerce group-buying | Social satisfaction | China | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Online-Handel | Online retailing | Website | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
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