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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing intelligence & planning"
~person:"Cheng, Julian Ming Sung"
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Consumer Attitudes, Willingnes...
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Cheng, Julian Ming Sung
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the quarterly review of marketing communications
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Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
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2
Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
Saved in:
3
Why do customers utilize the internet as a retailing platform? : a view from consumer perceived value
Cheng, Julian Ming Sung
;
Wang, Edward Shih-tse
;
Lin, …
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 144-160
Persistent link: https://www.econbiz.de/10003821163
Saved in:
4
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
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