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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Anisimova, Tatiana"
~person:"Pornpitakpan, Chanthika"
~subject:"Customer satisfaction"
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Anisimova, Tatiana
Pornpitakpan, Chanthika
Jain, Nikunj Kumar
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Jebarajakirthy, Charles
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Lee, Dae Hui
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Asia Pacific journal of marketing and logistics
Australasian marketing journal
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The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
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2
Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
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