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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Product Placement"
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Konsumentenverhalten
Product Placement
Beziehungsmarketing
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Brand management
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Consumer behaviour
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Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
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Ko, Eunju
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Pornpitakpan, Chanthika
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Ahn, Jiseon
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Anisimova, Tatiana
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Cheah, Isaac
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Chen, Jiawen
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Cho, Heetae
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Fam, Kim Shyan
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Jebarajakirthy, Charles
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Kaynak, Erdener
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Liao, Junyun
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Olsen, Svein O.
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Septianto, Felix
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
18
Journal of business research : JBR
16
International journal of Indian culture and business management
7
Journal of promotion management : innovations in planning and applied research
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
The marketing review
6
Information systems management
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International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Psychology & marketing
4
The journal of brand management : an international journal
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International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
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Business/Economics
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Challenges and trends in modern banking
1
Chandos social media series
1
Cogent business & management
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Cutting edge international research
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E-business : state of the art of ICT based challenges and solutions
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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