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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Handayani, Putu Wuri"
~person:"Kim, Kyung Hoon"
~person:"Kwak, Hyokjin"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~subject:"purchase intention"
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Handayani, Putu Wuri
Kim, Kyung Hoon
Kwak, Hyokjin
Pelsmacker, Patrick de
Verhoef, Peter C.
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
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Pornpitakpan, Chanthika
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Anisimova, Tatiana
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Cheah, Isaac
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Jebarajakirthy, Charles
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Kaynak, Erdener
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
14
International journal of advertising : the quarterly review of marketing communications
11
ERIM report series research in management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
6
Journal of retailing
6
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
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Cogent business & management
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Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of advertising
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Journal of business ethics : JOBE
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of interactive marketing
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Cutting edge international research
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Econometric Institute research papers
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Electronic commerce research
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European journal of marketing : EJM
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Industrial marketing management : the international journal for industrial and high-tech firms
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International advertising and communication : current insights and empirical findings
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International business review : the official journal of the European International Business Academy
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International journal of business information systems : IJBIS
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International journal of electronic commerce : IJEC
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International journal of internet marketing and advertising : IJIMA
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International journal of management reviews : IJMR
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The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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