Narrow search
Showing 1 - 10 of 116
Cover Image
TV food advertising aimed at children : qualitative study of Pakistani fathers' views
Kashif, Muhammad; Ayyaz, Mubashir; Basharat, Sara - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 647-658
Persistent link: https://www.econbiz.de/10010495830
Cover Image
On the use of structural equation modelling in marketing image research
Koubaa, Yamen; Tabbane, Rym Srarfi; Jallouli, Rim Chaabouni - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 315-338
Persistent link: https://www.econbiz.de/10010349401
Cover Image
The impact of ethnicity on luxury perception : the case of Singapore’s Generation Y
Timperio, Giuseppe; Tan, Kay Chuan; Fratocchi, Luciano; … - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 217-233
Persistent link: https://www.econbiz.de/10011562889
Cover Image
Assessing the nomological validity of a cognitive age segmentation of Japanese seniors
Van Auken, Stuart; Barry, Thomas E. - In: Asia Pacific journal of marketing and logistics 21 (2009) 3, pp. 315-328
Persistent link: https://www.econbiz.de/10003883444
Cover Image
Aging consumers and their brands : the customer journey perspective
Huang, Chao-Chin - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 31-59
Persistent link: https://www.econbiz.de/10012798103
Cover Image
Social religiosity : concept and measurement across divergent cultures
Mathur, Anil; Barak, Benny; Zhang, Yong; Lee, Keun S.; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 717-734
Persistent link: https://www.econbiz.de/10011478833
Cover Image
Discriminant analysis in export research : an imperative for methodological rigor
Kahiya, Eldrede Tinashe - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 145-170
Persistent link: https://www.econbiz.de/10011613326
Cover Image
Alcohol consumption and behaviours in Hong Kong
Pettigrew, Simone; Charters, Steve - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 210-221
Persistent link: https://www.econbiz.de/10003977194
Cover Image
The reciprocal effects of country-of-origin on product evaluation : an empirical examination of four countries
Katsumata, Sotaro; Song, Junyi - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 92-106
Persistent link: https://www.econbiz.de/10011529285
Cover Image
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika; Yuan, Yizhou - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 535-558
Persistent link: https://www.econbiz.de/10011456449