Branding: a generation gap?
Year of publication: |
2007
|
---|---|
Authors: | Harradine, Rod ; Ross, Jill |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 11.2007, 2, p. 189-200
|
Subject: | Marktforschung | Market research | Zielgruppe | Target group | Kinder | Children | Markenimage | Brand image |
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