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Small business marketing and relationship marketing in Asia Pacific
Ndubisi, Nelson Oly (contributor) - 2011
Persistent link: https://www.econbiz.de/10009153446
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Do relational benefits influence commitments and loyalty in a non-contract mechanism?
Lee, Chang-Ju; Lee, Sae-Mi; Iyer, Rajesh; Lee, Yong-Ki - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 2012-2028
Persistent link: https://www.econbiz.de/10014430199
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Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju; Lu, Cuilian; Yu Yi - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
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Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul; Kim, Sung-Eun - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
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Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions
Hasudungan, Albert; Saragih, Harriman Samuel - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2431-2446
Persistent link: https://www.econbiz.de/10014430251
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What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Sreejesh, S. - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
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Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu; Ahn, Jiseon - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
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Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga; Oliveira, Alessandro Silva de; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
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Aging consumers and their brands : the customer journey perspective
Huang, Chao-Chin - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 31-59
Persistent link: https://www.econbiz.de/10012798103