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Shopping online without thinking : being emotional or rational?
Ozen, Hilal; Engizek, Nil - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10010247519
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Charting sustained usage toward mobile social media application : the criticality of expected benefits and emotional motivations
Le, Xuan Cu - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 576-593
Persistent link: https://www.econbiz.de/10013163356
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A dual process on shopping well-being across shopping contexts : the role of shopping values and impulse buying
Ho Trong Nghia; Olsen, Svein O.; Nguyen Thi Mai Trang - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 594-610
Persistent link: https://www.econbiz.de/10013163357
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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How consumer mindsets in ethic Chinese societies affect the intention to buy Fair Trade products : the mediating and moderating roles of moral identity
Yen, Ghi-Feng; Wang, Ru-Yu; Yang, Hsin-Ti - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 553-568
Persistent link: https://www.econbiz.de/10011739461
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The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences
Razzaq, Zohaib; Yousaf, Salman; Hong, Zhao - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 239-264
Persistent link: https://www.econbiz.de/10011636520
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Emotional responses in online social interactions : the mediating role of flow
Herrando, Carolina; Jiménez Martínez, Julio; Martín … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1599-1617
Persistent link: https://www.econbiz.de/10014315791
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Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham; Abbas, Jawad; Ul Haq, Muhammad Zia; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
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Research on the influence of online fitness user engagement on value co-creation behavior
Liu, Gaofu; Yang, Haonan; Nie, Jing - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3138-3155
Persistent link: https://www.econbiz.de/10014486643
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Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 374-389
Persistent link: https://www.econbiz.de/10014486747