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The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet; O'Cass, Aron - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
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Relationship marketing in Vietnam: an empirical study
Hau, Le Nguyen; Ngo, Liem Viet - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 222-236
Persistent link: https://www.econbiz.de/10009846260
Cover Image
The relationship between business orientations and brand performance: A cross-national perspective
Ngo, Liem Viet; O'Cass, Aron - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 684-714
Persistent link: https://www.econbiz.de/10009801973
Cover Image
Relationship marketing in Vietnam : an empirical study
Nguyen Hau, Le; Viet Ngo, Liem - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 222-235
Persistent link: https://www.econbiz.de/10009548788